The Brand, The LifeStyle: Shawn “Jay-Z” Carter

The Brand

Jay-Z has also established himself as an entrepreneur like his fellow hip hop moguls, and friends, Russell Simmons, Dr. Dre and Sean “Diddy” Combs, who also have business holdings such as record companies and clothing lines. In an interview, he stated that “my brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.”

He is the founder of the urban clothing brand Rocawear along with Damon Dash. Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with co-founder Damon Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development. He also co-owns The 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City and Chicago. In 2008, the 40/40 club in Las Vegas was closed down and bought back by the hotel after attendance steadily declined, future plans will see 40/40 Clubs in Tokyo, and Singapore.^[70]

Jay-Z serves as co-brand director for Budweiser Select and collaborates with the company on strategic marketing programs and creative ad development. He provides direction on brand programs and ads that appear on TV, radio, print, and high-profile events. He is a part-owner of the New Jersey Nets NBA team paying a reported $4.5 million for his share. He is interested in relocating the team to Brooklyn. In October 2005, he was reported in English media as considering buying a stake of Arsenal F.C., an English soccer team. He has also invested in a real estate development venture called J Hotels which recently acquired a $66 million mid-block parcel in Chelsea, New York. Jay-Z and his partners are contemplating constructing a high-end hotel or an art gallery building on the newly acquired site which has the potential to go up about twelve stories

In 2003 Jay-Z became the first non-athlete to score an endorsement deal for a line of sneakers from an athletic shoe company?

The $13.5 billion athletic shoe industry has moved from the basketball court into the living rooms and nightclubs of America. According to NPD Group, the industry grew by 2.6% in 2003 with the majority of growth in consumers aged 18 to 29. With the release of Reebok’s (nyse: RBK – news – people ) S. Carter by the Rbk line, Jay-Z, whose birth name is Shawn Carter, joined the ranks of sports luminaries like Michael Jordan, LeBron James and Stephon Marbury to have his own line of sneakers. (For more on he’s Endorsements: Jay Z, A World of Endorsement Deals)

The LifeStyle

According to Forbes.com Net worth: $150 million this allows for a fantastic lifeStyle:

Jay-Z’s most public relationship has been with American R&B singer Beyoncé Knowles, a former member of Destiny’s Child. In 2002, Jay-Z & Beyonce collaborated for the song “Bonnie & Clyde”. Jay-Z also appeared on Knowles’ hit single “Crazy In Love” and as well as “That’s How You Like It” from her debut Dangerously in Love. On her second album, B’Day, he made appearances on the 2006 hits, “Déjà Vu” and “Upgrade U”. In the video for the latter song, she comically imitates his appearance.

The couple generally avoid discussing their relationship. Beyoncé has stated that she believes that not publicly discussing their relationship has helped them. Jay-Z said in a People article, “We don’t play with our relationship. ” They keep a low public profile despite being photographed at New Jersey Nets home games and while on vacation in Cannes in 2007. The pair were listed as a power couple on Time Magazine’s 100′s Most Influential People of 2006.

On April 4, 2008, it was reported by People that Knowles and Jay-Z had been married at a private ceremony in New York City. It became a matter of public record on April 22, 2008, but Knowles did not publicly debut her $5 million Lorraine Schwartz-designed wedding ring until the Fashion Rocks concert on September 5, 2008 in New York City.

Mr Carter is also very proud of he’s ‘very many toys’ that include Private Jet the J Carter, Luxury Cars, Manhattan and Hampton Luxury Houses. Here’s a few:

Jay-Z and Beyonce and the J Carter

jay Z’s Pagani Zonda

jay Z’s Ferrari F430 & Pagani Zonda

Jay Z’s Maybach Exelero

Jay Z’s Luxury Boat

Jay-Z and Beyonce Knowles luxurious house in the suburbs of Scarsdale the same place where they got their marriage license. The couple will be moving into the expansive colonial style house, which has been under construction for about 6 months.

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