All Entries Tagged With: "Iconix Brand Group"
Jay Z, A World of Endorsement Deals
Many hip-hop lyrics sound like shopping lists for the rich and famous with rappers waxing rhapsodic about their Mercedes-Benz cars, Louis-Vuitton bags or Nike Air Force Ones.
These days, many are hoping for a freebie or loaner from the brands they sing about, but in 1986, when the group Run-DMC penned the song “My Adidas,” it [...]
AroDrive Team | Nov 08, 2009 | Comments 0
The Brand, The LifeStyle: Shawn “Jay-Z” Carter
The Brand
Jay-Z has also established himself as an entrepreneur like his fellow hip hop moguls, and friends, Russell Simmons, Dr. Dre and Sean “Diddy” Combs, who also have business holdings such as record companies and clothing lines. In an interview, he stated that “my brands are an extension of me. They’re close to me. It’s [...]
AroDrive Team | Nov 08, 2009 | Comments 0
